It started with one very messy drawer

In 2024, our founder Vania stood in front of an overflowing kitchen drawer for what felt like the hundredth time that week. Tangled peelers, a colander that never quite fit anywhere, three half-broken spatulas. She wondered why the tools we use every single day were so often ugly, awkward, and badly made.

So she started sketching. The first product was a simple set of nesting measuring cups that finally stacked into one neat piece. Friends asked where she got them. Then friends of friends. Within a year, a tiny side project had turned into a studio of designers obsessed with the same question: what if everyday homeware was something you actually wanted on display?

Today, Simply Must Have Now designs clever, colorful kitchen and home products that solve real, small, daily frustrations — the kind you barely notice until they're gone. Every piece is built to last, made with recycled materials wherever we can, and tested in our own homes long before it reaches yours.

We're still that same studio at heart: a little obsessed, endlessly curious, and convinced that the best designs are the ones that quietly make your day better.